Tuesday, April 30, 2013

Taking the Plunge

I filled out the application. I scanned it to my email. I wrote the email to Shelby Davis of Mr. P’s Mountain Smokehouse. I thought about it one more time, looked over the edge, and hit send. That was it. The point of no return.

The 30 Acre Wood has officially become a vendor for Schroon Lake’s 2013 Opening Weekend festivities, where I will be selling my homestead soft cheeses. I’m scared to death.

They say if you wait to be ready for something, you’ll never do it. I’d been debating whether to do a booth for the weekend after Shelby tossed me the idea.

My guest post on The Social Silo garnered more attention that I had planned on. People started talking about it. The post directed people to my blog, and the next thing I knew I received email from Shelby asking to profile my cheesiness on the Schroon Laker blog. The small town network is alive and well around here.

My knee-jerk response was "I’m really not newsworthy." Now, let’s think about this a minute. I want people to be interested in and buy my product, yet I’m afraid to let people know about it.  That makes a whole lot of sense.

Our new logo, courtesy of ubertalented daughter Jessica Jones

I approached my coworker, Donna Moses, about sharing a tent with me. She makes amazing crafts and figured if we split a tent, then neither one of us has to make a huge amount of product to have a nice display. It was a good way of taking some of the pressure off myself. Then Donna decided not to participate due to numerous family obligations. Totally understandable, but I did tell her that if I have a total cheese-related freak-out going into this, I’m holding her responsible.

So that leaves me and my half-dozen or so variations of soft cheeses all alone in the spotlight. Or at least in the tent.

Fromage draining
this morning
I’m still experimenting and trying to perfect (to the degree that you can) my cheeses. My first mozzarella/pesto log turned into a watery, gooey mess on the first try, but that’s where troubleshooting comes in. I’m trying different flavors for fromage blanc, which has winners and losers. Larry loves them all, so he’s a poor tester, although he’s good for my ego. Friends have been getting samples with "Tell me what you honestly think" attached to them.

If you don’t leap at some point, you never get anywhere. You stand on the end of the diving board forever, with your toes gripping the edge until they cramp. I dove off my board. I emailed Shelby my application. Needless to say, I receive a very enthusiastic response from her.

Had I not pushed myself to do this, I don’t know what I would have waited for before I went "public." A bona fide production kitchen? A cheese cave? Kudos and atta-girls from those nearest and dearest? That’s stupid. Time’s a wastin’, as June and Johnny would say. If I’m not going to have fun with it, what’s the point? And fun is getting out there with my coolers and containers and samples and chatting it up with folks on a beautiful spring weekend.

Now I have to get cooking!  See you in the park on May 25!


  1. You go girl! Is you a Bona Fide Butterfly or is you ain't?!?!

    1. Everyone should have such a great support system!

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  3. Way to go, Mama-san! I wonder how hard it would be to ship me some cheese samples without them turning into a puddle of goo or stinking up the USPS truck... :) Guess I'll just have to wait until this summer when I come visit!

  4. Congratulations, Beti. You've got the drive and the passion. Fun to watch you. Love the new logo. Good job, Jess.